GTM Operations & Revenue Systems Manager

James Chase, MBA

GTM Operations, Revenue Systems, CRM, Reporting, Automation

GTM operations and revenue systems leader building AI-enabled growth, CRM, reporting, and workflow infrastructure across complex cross-functional environments. Focused on turning fragmented processes into clearer systems, better visibility, and stronger commercial execution.

Montreal, QuebecEnglish + French

Medisca
Jul 2025 - Present
Marketing Operations Manager
Montreal, QC
- Built pipeline and revenue reporting in Power BI by integrating 7 data sources across CRM, website, search, advertising, scheduling, e-commerce, and ERP systems.
- Designed AI-enabled prospecting workflow using public license data, ICP signals, enrichment, scoring, and territory-based routing.
- Built automated translation workflow saving $500K+ and increasing team throughput by 40%.
Medisca
Jun 2024 - Jul 2025
Digital Marketing Team Lead
Montreal, QC
- Led business requirements and rollout support for website application tied to over 63% of sales volume.
- Scoped and delivered product recommendation model driving $1M+ in incremental revenue.
- Built sales enablement dashboards and attribution model connecting search and recommendations to downstream revenue.
Medisca
May 2022 - Jun 2024
Digital Marketing Specialist
Montreal, QC
- Migrated and structured 20,000+ customer and contact records into CRM for stronger segmentation, automation, and reporting.
- Built lead nurture workflows and improved lifecycle handoff between Marketing and Sales.
- Supported inbound pipeline operations and campaign reporting tied to CRM and analytics systems.
Genius Solutions
Dec 2021 - May 2022
Digital Marketing Specialist
Montreal, QC
- Built HubSpot workflows for lead routing and lifecycle management.
- Activated account lists with 6sense and connected audiences to ad platforms.
- Improved marketing-to-sales visibility with cleaner segmentation and data hygiene.
Animals First Choice
Jan 2018 - Dec 2021
Co-Founder
Guelph, ON
- Built and operated a bootstrapped eCommerce business from zero, owning storefront strategy and revenue growth.
- Built funnel and attribution reporting to guide acquisition and retention decisions.
- Managed paid and organic acquisition across search and social channels.

Professional Summary

Building AI-enabled growth, revenue, and CRM systems across complex cross-functional environments. Experience spans pipeline reporting, workflow automation, CRM process design, attribution, sales enablement, and product-adjacent GTM systems work.

Current Build Focus

Pipeline and revenue reporting in Power BI integrating 7 data sources across CRM, website, advertising, scheduling, e-commerce, and ERP systems.
AI-enabled prospecting workflow using public license data, enrichment, scoring, and territory-based routing for sales handoff.
Sales enablement dashboards surfacing buying intent and product-interest signals for account prioritization.
Workflow automation reducing translation costs by $500K+ and increasing team throughput by 40%.

Skills & Tools

Systems & Automation

Workflow automation
ETL pipeline design
System integrations
API integrations

Technical Tooling & Integrations

REST APIs
Custom internal tooling
Workflow automation
AI-assisted development

Revenue & GTM Operations

GTM operations
Revenue operations
CRM process design
Sales enablement

Data & Analytics

Power BI
GA4
Google Search Console
Microsoft SQL Server

CRM & Platforms

HubSpot
Salesforce
Creatio
6sense

Operations & Measurement

Pipeline reporting
Revenue reporting
Lead lifecycle management
Lead routing
Attribution modeling

Education

Master of Business Administration
Queen's University
Jan 2025 - Jan 2026
- Dean's Entrance Scholarship recipient for academic and professional achievement.
Bachelor of Management, Economics, & Finance
University of Guelph
Aug 2017 - Dec 2021
- Athletic scholarship recipient (varsity football).
- 4x U SPORTS Academic All-Canadian.

Selected work, resume, and projects.